Hub, Dev, Buzz, or Learn. The wrong pick wastes a quarter. Here is a short self-diagnostic to route you in under two minutes.
How the test works
Three questions. The verb in your answer tells you the specialist.
The verb test: Hub cites. Dev builds. Buzz says. Learn teaches.
Question 1 - Where do your customers look before they buy?
- They ask ChatGPT, Perplexity, or Google AI Overviews. → You need to be cited. Go to AISO Hub.
- They use a tool, form, or system inside your business that is slow or broken. → You need something built. Go to AISO Dev.
- They scroll social. They follow accounts. They want to see your brand. → You need content that says something. Go to AISO Buzz.
- Not a customer problem - your own team needs to use AI safely and well. → You need training that teaches. Go to AISO Learn.
If the first question already sorted you, stop reading. Go to the specialist. You are done.
Question 2 - What breaks first if you do nothing this quarter?
- AI search traffic stalls. Competitors get cited. You do not. → Hub.
- A manual process collapses under growth. The team burns out on copy-paste work. → Dev.
- Your social goes silent. Inbound dies because nobody knows you exist. → Buzz.
- The team uses AI ad-hoc, unsafely, or not at all - and the EU AI Act deadline is looming. → Learn.
Question 3 - Who owns the outcome internally?
- Marketing / SEO / Content lead. → Hub is your partner.
- Operations / Product / Engineering lead. → Dev is your partner.
- Nobody. You need the marketing team. → Buzz is your partner.
- HR / People / Compliance lead. → Learn is your partner.
If the answer is “nobody, and it is not marketing” - for example, nobody is leading operations - we are the wrong call for that problem. Honest answer. Go hire an ops lead first, come back after.
Still torn between two
A few common cross-overs:
- “I need content that is cited by AI and sounds like me.” Buzz writes the post. Hub makes sure AI cites it. They are designed to work together.
- “I need a lead form built and then marketed.” Dev builds the form. Buzz drives traffic to it. Clean handoff.
- “I need AI search work and internal tooling.” Hub first, Dev next quarter. Rarely both at once.
What not to buy
Do not buy a bundle before you have tested one brand. Every client we have served long-term started with one brand. Always.
The group exists to make the next step easy, not to pre-sell it.
When to book a call instead
If after three questions you are still unsure - which happens - book a 20-minute triage with Greg. /contact.
No sales team. No decks. Just routing.